Accepting credit cards via Paypal

Many financial institutions offer online payment gateway but no one can beat Paypal nor Google check-out when it comes to pricing.  Its a nice way to process credit cards from your website.  However, it could be confusing for your donors / registrants when comes the time to proceed with their transaction.

When one of your client lands on the Paypal page to proceed with a credit card payment, Paypal does not always make it obvious that your options are a) pay by credit card and b) Use Paypal to make a payment.  The most obvious option is almost alway to Login to Paypal or to create a paypal account.  However, 99% of your clients are not interested in going through the process of creating an account, they just want to pay!

For that reason, we recommend adding further instruction on your website prior to re-directing to Paypal.  Within our fundraising software, we took care of that for you.

If we take per example DR*Pledge fundraising software, we took really good care of adding a small text as well as a screenshot of what they may see after being redirecting.  Example:

Right above the Proceed button, DR*Pledge Fundraising Software explains to the donors that they will be re-directed for security reasons and it shows them clearly where to click.  Versions of this landing page changes constantly. After clicking on “Continue with check out” the next page is the credit cards screen (below). Unfortunately, we have no control over what version of the page your clients will land on.  We chose this particular version for our screenshot because their most confusing version. If you look at it more closely, it says “Sign up for a Paypal account and continue with checkout.”

Ideally, if one of your donor has never logged on to Paypal from their computer, the screen they would normally land to would be the credit card page below.